The "Institute for the protection, promotion and preservation of the origin of agri-food and wine products Made in Italy" aims three main purposes in the interest of protecting Italian products in Italy and abroad, of producers and end consumers.
protection
PROMOTION
PRESERVATION
PROTECT
THE ORIGIN OF PRODUCTS
ITALIAN
SOUNDING
When it comes to counterfeit Made in Italy food products it is appropriate to draw attention to "Italian Sounding".
The term refers to the imitation of a product / denomination / brand through a reference to the alleged Italianness but, in reality, it is not grounded in the product itself.
Unlike counterfeiting, which concerns offenses relating to the violation of the registered trademark, the designations of origin, the logo, the design, the copyright, it is not legally enforceable and punishable.
The Italian Sounding finds its roots between the late nineteenth and early twentieth century, when Italians emigrated in search of a better life. Since then, the Belpaese culture has been highly appreciated but, since it is not possible to satisfy the demand for Made in Italy products, many companies have taken the opportunity to market imitations with names or graphics that suggest they are from Italy. The phenomenon is widespread especially throughout America, Australia and some European countries. Italian companies have difficulty in being competitive in the international market and foreign consumers are often induced to buy fake products believing that they are original. To counter the phenomenon of Italian Sounding, which in fact causes damage to the Italian economy, many institutions have mobilized to counteract its spread and many private companies are moving to make this phenomenon known to all lovers of Italian food.
INITIATIVES
FOR
PROTECTION
Inform consumers about all aspects related to the Made in Italy agri-food, wine and culinary sectors.
Promote only anti-counterfeit trademarks and seals that are registered and protected at national and international levels (most relevant markets for Made in Italy)
To have control activities performed by third-party companies accredited at government level and to make public the results of these controls.
Promote legal actions to prevent and repress abuses or irregularities
to the detriment of consumers, the market,
of the associates and of the Institute.
PROMOTE
THE REAL
MADE IN ITALY
PROMOTION
OF
MADE IN ITALY
For those who live in Italy it is more like an added value. Abroad, however, the situation is different and the further away we are from the Italian peninsula the more things change. Made in Italy abroad, especially in countries like China or the United States, is not only synonymous with high quality, but also has a symbolic value, the result of years and centuries of history.
Even without being experts you can sense the charm of Italy and its products even just as the characters from overseas films and series talk about it. However, to avoid brand infringement and to put consumers in a position to understand whether they are faced with an authentic Made in Italy product or not, adequate promotion is necessary. At this point it becomes essential to transmit knowledge, share information, have direct contact with consumers and producers and online, both nationally and internationally.
INITIATIVES
FOR
PROMOTION
Organize and take part in events for the promotion of Made in Italy in the agri-food, wine and culinary sectors.
Establish, develop, manage and use social media channels and online and offline industry platforms.
Promote projects and common activities that have as their purpose the enhancement, protection and preservation of typical or traditional products of the Italian territory.
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Develop partnerships with those who promote the agri-food and wine sector such as: producers, importers and international distributors, hotels, restaurants, KOL (Key Opinion Leader), chefs, etc.
Participate in public, regional, national and international tenders in order to obtain public contributions and economic incentives of gender.
Identify and promote brands that bring together the various production and commercial players in the sector under a single image.
PRESERVE
THE
TRADITIONS
Preserving means saving, keeping away from dangers or moral damages through defenses, measures and appropriate interventions. To apply this term to the concept of Made in Italy, it is necessary to spread the culture of the authentic Italian product and educate the consumer in the purchase of the true Made in Italy. Consumers must undertake to protect Italian creativity, mastery and authenticity from harmful counterfeiting and forgery operations, denouncing where any abuse and crime is necessary.
PRESERVATION
OF
MADE IN ITALY
INITIATIVES
FOR
PRESERVATION
Carry out activities of an informative, educational, cultural, educational and editorial nature to promote the knowledge and consumption of Made in Italy agri-food and wine products.
Promote the information culture of the sector in Italy and abroad by organizing and supporting educational courses, qualifications, seminars, meetings, conferences and meetings.
Develop partnerships with other associations, public and private bodies, universities and research centers, aimed at protecting and enhancing the Italian agri-food, culinary and wine heritage.
Work for the enhancement and protection of protected denomination products.
Implementing initiatives aimed at perfecting and improving food and wine products and related to traditional and innovative culinary development.
Support both in Italy and abroad, centers, sector studies, archives, newsletters and magazines for the dissemination of information on real Italian products and traditions and companies in the sector.
