ISTITUTO PER LA

PROTEZIONE, PROMOZIONE E PRESERVAZIONE

DELL'ORIGINE DEI PRODOTTI

AGROALIMENTARI E VITIVINICOLI MADE IN ITALY

ABOUT US

The Institute for the protection, promotion and preservation of agri-food and wine products Made in Italy, having registered and main office in Perugia, is an association with a multi-person structure, non-partisan and apolitical, with institutionally democratic and non-profit organization.

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GOAL OF THE INSTITUTE

Made in Italy in the agri-food and wine sector represents a real workhorse for Italian exports, thanks to the strong appreciation of Italian products abroad.

Made in Italy is a symbol of quality and reputation,
and it is precisely for this reason that the Institute undertakes to protect, promote and preserve
this immense heritage of Italy.

PROTECTION

In order to protect
consumers and producers from counterfeiting phenomena the Institute imposed
in its own statute
very strict parameters
and stringent so as to fight them in the most effective manner.

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PROMOTION

In order to promote
the Italian agri-food and wine heritage the Institute organizes national and international events, tightens sectoral collaborations and takes part in tenders, taking into account the factors linked to brands and platforms.

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PRESERVATION

In order to preserve
the Italian agri-food and wine heritage the Institute is committed to spreading culture and information to perfect food, wine and culinary products while safeguarding protected names.

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MADE

IN

ITALY

"I need to know

the story of a food.

I need to know where it comes from.

I have to imagine the hands that

have cultivated, worked and cooked what i eat"

Home - Citazione Made in Italy - Carlo P

Carlo Petrini

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Made in Italy is synonymous with quality.

The success of the Made in Italy is today as never inextricably related to the ability to generate quality products and to keep the image of Italy strong abroad. Protecting Made in Italy means counteracting unfair actions by foreign producers who place products that recall Made in Italy in the market, but actually they have nothing Italian and poor quality, so creating a damage to our producers and consumers , which will go to perceive the product in a distorted manner.

WE PROTECT

THE

MADE IN ITALY

WE PROMOTE

THE

MADE IN ITALY

If in Italy the culture of Made in Italy is now firmly rooted in the minds of consumers, we still need to work on this aspect outside the Italian peninsula. In fact, consumers are not always able to recognize an authentic Made in Italy product from an imitation of the latter. For this reason it becomes essential to carry out an accurate promotion in order to protect Italian products from counterfeiting phenomena, such as Italian Sounding, which represent a threat to the success of the brand and to the producers of the real Made in Italy.

WE PRESERVE

THE

MADE IN ITALY

Preserving means saving, keeping away from dangers or moral damages through defenses, measures and appropriate interventions. This term is applied to Made in Italy through culture and information to improve and refine agri-food and wine products and safeguard protected names.