HISTORY OF
MADE IN ITALY
BRIEF
HISTORY
Made in Italy is an indication that determines the origin of an asset and is made according to the EU norms regarding the origin of a product. According to a market study carried out by Statista in Made-In-Country-Index (MICI) 2017, and published by Forbes on 03/27/2017, Made in Italy today is ranked at 7th place in terms of reputation among consumers of all the world. KPMG, surveyed the Made in Italy as the third brand in the world for notoriety after Coca Cola and Visa.
Historically Made in Italy was an expression in English affixed by Italian producers, especially from the 1980s onwards, as part of a process of revaluation and defense of the Italianness of the product, in order to counter the falsification of artisanal and industrial production Italian, especially in the four traditional sectors of fashion, food, furniture and mechanics (automobiles, industrial design, machinery and ships), in Italian also known as "The four A" for Abbigliamento (Clothing), Arredamento (Furnishings), Alimentare (Agribusiness) and Automotive (Automobiles).
In fact, abroad, Italian products had gained a reputation over time, with a corresponding commercial advantage. They were generally recognized to the average Italian product, or at least it was expected that it would present, remarkable qualities of realization, attention to detail, imagination of design and forms, durability. The Italian products had historically been associated with quality, high specialization and differentiation, elegance and origin from famous traditional Italian industrial sectors.
THE LAW
The first regulatory bases are part of the Madrid Agreement of 14 April 1891, implemented and ratified in Italy by Law n. 676 of 1967 with which it was sanctioned of the "made in Italy" allowed to identify the origin of the same.
Since 1999, the Made in Italy brand has begun to be promoted by various bodies and associations, such as 100ITA, the Institute for the Protection of Italian Manufacturers, the Made in Italy Association, the Made in Italy Committee, the Italian Sounding Association , the National Association for the Protection of the Made in Italy Window, Food Italy Certification, ItalCheck, as well as from all the Trade Associations of the Companies of the different sectors, from the Consorzi di Tutela e Garanzia and first of all from the Government Bodies which are intervened by regulating their use based on specific laws of the state that has approved the verification and protection activities for the relevant authorities.
THE IMPORTANCE OF MADE IN ITALY IN THE WORLD
The "Made in Italy" brand has become fundamental for Italian exports and is so well known worldwide that it is considered a commercial category in its own right. In January 2014 the Google Cultural Institute in collaboration with the Italian government and the Italian Chamber of Commerce launched an online project to promote Made in Italy by showing many famous Italian products using virtual showroom technology.
On 1 May 2016, the new Customs Code of the Union of the Union (CDU), and the related provisions (DCU), which replaced the old Community Customs Code (CDC), came into force. The new legislation has brought some innovations in the matter of origin. The identification of the exact origin of the goods is indispensable from the customs point of view as it is necessary for the application of the commercial policy measures that affect only the goods originating in some countries.
On 1 May 2016, the new Customs Code of the Union of the Union (CDU), and the related provisions (DCU), which replaced the old Community Customs Code (CDC), came into force. The new legislation has brought some innovations in the matter of origin. The identification of the exact origin of the goods is indispensable from the customs point of view as it is necessary for the application of the commercial policy measures that affect only the goods originating in some countries.
On 1 May 2016, the new Customs Code of the Union of the Union (CDU), and the related provisions (DCU), which replaced the old Community Customs Code (CDC), came into force. The new legislation has brought some innovations in the matter of origin. The identification of the exact origin of the goods is indispensable from the customs point of view as it is necessary for the application of the commercial policy measures that affect only the goods originating in some countries.
