MADE
IN
ITALY
"The discovery of a new dish
it is more valuable to mankind
that for the discovery
of a new star "
Carlo Maria Cipolla
WHAT IS
MADE IN ITALY?
Made in Italy is an indication of origin that indicates the origin of a good based on the Community provisions on the non-preferential origin of a product, in this case referred to products that originate in Italy.
The term has been able to evoke the idea of Italian products all over the world. The fame that this expression has enjoyed in recent decades has meant that over time it has taken on a clear and precise image, characterized by the quality and creativity typical of Italian excellence.
WHY MADE IN ITALY
HAS TO BE
PROTECTED?
Unfortunately, recently the Made in Italy has been the victim of many counterfeits by those who, taking advantage of the prestige of the brand, have used it in various products that do not have anything Italian. This phenomenon is called Italian Sounding, and identifies products of poor quality whose manufacture has cost only a few euros and which are then sold in local markets at prices much lower than those of authentic Made in Italy items.
