ISTITUTO PER LA
PROTEZIONE, PROMOZIONE E PRESERVAZIONE
DELL'ORIGINE DEI PRODOTTI
AGROALIMENTARI E VITIVINICOLI MADE IN ITALY
About us
The Institute for the protection, promotion and preservation of agri-food and wine products Made in Italy, having registered and main office in Perugia, is an association with a multi-person structure, non-partisan and apolitical, with institutionally democratic and non-profit organization.
Goal of the Institute
The Institute for the protection, promotion and preservation of agri-food and wine products Made in Italy, having registered and main office in Perugia, is an association with a multi-person structure, non-partisan and apolitical, with institutionally democratic and non-profit organization.
Protezione
Al fine di tutelare i consumatori ed i produttori da fenomeni di contraffazione l’Istituto ha imposto nel proprio statuto dei parametri molto rigorosi e stringenti in modo tale da combattere nella maniera più efficace gli stessi.
Promozione
Al fine di Promuovere il patrimonio agroalimentare e vitivinicolo Italiano l’Istituto tiene conto dei fattori legati ai marchi, piattaforme, eventi nazionali ed internazionali, collaborazioni settoriali e bandi.
Preservazione
Al fine di Promuovere il patrimonio agroalimentare e vitivinicolo Italiano l’Istituto tiene conto dei fattori legati ai marchi, piattaforme, eventi nazionali ed internazionalI, collaborazioni settoriali e bandi.
MADE
IN
ITALY
"I need to know the story of a food. I need to know where it comes from. I have to imagine the hands that have cultivated, worked and cooked what I eat"
Carlo Petrini
We protect
Made in Italy
Made in Italy is synonymous with quality. The success of the Made in Italy is today as never inextricably related to the ability to generate quality products and to keep the image of Italy strong abroad. Protecting Made in Italy means counteracting unfair actions by foreign producers who place products that recall Made in Italy in the market, but actually they have nothing Italian and poor quality, so creating a damage to our producers and consumers , which will go to perceive the product in a distorted manner.
We promote Made in Italy
If in Italy the culture of Made in Italy is now firmly rooted in the minds of consumers, we still need to work on this aspect outside the Italian peninsula. In fact, consumers are not always able to recognize an authentic Made in Italy product from an imitation of the latter. For this reason it becomes essential to carry out an accurate promotion in order to protect Italian products from counterfeiting phenomena, such as Italian Sounding, which represent a threat to the success of the brand and to the producers of the real Made in Italy.
We preserve Made in Italy
Preserving means saving, keeping away from dangers or moral damages through defenses, measures and appropriate interventions. This term is applied to Made in Italy through culture and information to improve and refine agri-food and wine products and safeguard protected names.
We preserve Made in Italy
Joining is very simple, and takes less than a minute!
Simply complete the application forms in the links below and send them to the address
Preserving means saving, keeping away from dangers or moral damages through defenses, measures and appropriate interventions. This term is applied to Made in Italy through culture and information to improve and refine agri-food and wine products and safeguard protected names.
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